How a Dog Walking Business Scaled Smarter Using a Digital Data Audit + AI Assistant

The Challenge

Although Brightside had built a strong reputation offline, their digital systems lagged behind. Their website wasn’t optimized for local search, making it difficult for new clients to discover them. The founder relied heavily on manual processes for bookings, reminders, and follow-ups, which consumed valuable time and created inconsistent client experiences. On top of this, their marketing channels — from newsletters to blog content — were underutilized due to the workload of producing and publishing material. Without clarity on where leads were coming from or how clients were engaging, Brightside found themselves missing growth opportunities and struggling to scale without burning out.

The Solution

CMCD began by running a comprehensive Digital Data Audit, uncovering the exact friction points in Brightside’s digital journey. The audit highlighted SEO gaps, unclear conversion funnels, and points where client commitment could be strengthened through behavioral psychology principles. Armed with this insight, CMCD designed a roadmap that paired technical fixes with psychological drivers of trust and retention.

The second step was building a custom AI assistant tailored to Brightside’s needs. The assistant was trained on their brand voice and local market positioning so it could generate pet bios, blog posts, and newsletters that felt authentic while also boosting SEO. It also automated repetitive communication tasks, such as appointment confirmations and service reminders, which significantly reduced administrative overhead. By integrating these solutions directly into their digital ecosystem, Brightside gained both visibility and efficiency, with a system designed to grow alongside their business

The new system is a game-changer. Instead of scrambling with emails, we can focus on what we actually love — being with the pets.

The Results

In just three months, the changes were visible across every layer of Brightside’s operations. Their improved SEO strategy and content pipeline brought a 45% increase in local search visibility, which translated directly into more new client inquiries. The AI assistant took over much of the day-to-day content production and client communication, tripling the speed at which blogs and newsletters were created and freeing staff from hours of administrative work. Automated booking reminders and confirmations cut scheduling chaos, while the clearer subscription flows drove an additional $1,500 per month in predictable recurring revenue. Together, the Digital Data Audit and custom AI assistant gave Brightside not only growth in numbers, but also breathing room to focus on their core mission: caring for pets and building trust with families.